About Us

Welcome to Owl & Grace, where we believe being unique is something to be celebrated—not hidden away like that embarrassing high school yearbook photo. We’re a clothing brand that embraces individuality and encourages you to let your quirks and passions shine through your wardrobe. Because let’s be honest, life’s too short to wear boring clothes.

We specialize in bold, wearable statements that spark connection and start conversations. Our pieces blend western nostalgia, playful pop references, and a little edge—with just the right balance of trend and timeless. We’re here for the girls, gays, and theys who romanticize their lives, for the small-town cowgirls with big-city dreams, and for anyone who wants to show the world exactly who they are—without saying a word.

Whether you're rocking one of our oversized graphic sweatshirts, living your lakeside dreams in a tee that gets you, or grabbing a coffee in a coquette-coded crewneck, we’ve got your back (and your front, obviously). Everything we make is built on quality, comfort, and unapologetic personality.

Founded in 2024 by Levi Miller, Owl & Grace was created as a love letter to self-expression—and a rebellion against anything cookie-cutter. We're proud to be an independent brand crafting small-batch drops that hit just right. Around here, it’s not about fitting in—it’s about standing out, showing up, and being exactly who you are.

So go ahead—embrace your quirks, celebrate your passions, and join the Owl & Grace fam. We’re so glad you’re here.